Rooted in Nature, Rolled by Hand

Pure Masala Agarbathies made from Halumaddi, crafted by tradition, powered by nature.

About us

Not Just Incense — A Legacy in Every Breath

We don’t just make incense — we supply the soul of it. For over 50 years, we’ve been the raw material backbone for India’s most respected incense brands, we take pride in crafting 100% natural, chemical-free Masala incense sticks using time-honored traditions and ingredients straight from nature. Our signature ingredient — HALUMADDI (Ailanthus Malabarica) — is sustainably harvested from our own farm nestled in the aromatic slopes of Shankarnarayan, Udupi District, part of the sacred Western Ghats. Each stick is hand-rolled by tribal women, preserving indigenous craftsmanship and empowering rural communities. We’ve been a trusted name since 1974 — a legacy built on purity, patience, and passion.

Handpicked Essentials

For decades, leading incense brands have relied on Sagar Incense for high-quality, natural ingredients and hand-rolled excellence. Our HALUMADDI-based blends are used in some of the most popular names in the market — a true mark of trust and tradition.

Naman Flora

A floral-inspired incense blend crafted with natural botanicals to uplift your senses and create a serene, refreshing atmosphere.

Naman Chandan

From farm-grown HALUMADDI to hand-rolling by tribal women, every stick is crafted with care, tradition, and 100% natural ingredients — no chemicals, ever.

Naman Chandan

A calming sandalwood-based incense made from pure chandan and traditional herbs — ideal for meditation, prayer, and relaxation.

What Makes Us Sacredly Different

From farm-grown HALUMADDI to hand-rolling by tribal women, every stick is crafted with care, tradition, and 100% natural ingredients — no chemicals, ever.

100% Natural and Chemical Free

Only herbs, woods, oils, and resins — no charcoal, no synthetic binders.

Hand-Rolled with Care

Each stick is traditionally hand-rolled by tribal artisans with love and skill.

From Our Farm to You

HALUMADDI and all key ingredients are grown, harvested, and processed in-house for quality and purity.

Why us

Trusted By India’s Finest Brands

Our Fragrance Lives Through Others” We are proud raw material suppliers and incense makers for

50+ Years of Fragrance Heritage

Established in 1974, we have been consistently committed to purity, tradition, and quality for over five decades.

100% Natural & Chemical-Free

No charcoal, no synthetic binders, and no artificial additives — only pure herbs, resins, woods, and oils.

Own Farm, Own Factory

With complete control over sourcing and production from our land in the Western Ghats, we ensure unmatched authenticity and freshness.

Hand-Rolled by Tribal Women

Each stick is traditionally hand-rolled by skilled tribal artisans, preserving rural livelihoods and ancient techniques.

Powered by HALUMADDI (Ailanthus Malabarica)

A rare, sacred tree resin harvested from our farm — known for its binding, aromatic, and spiritual properties.

Trusted by India’s Top Brands

Our ingredients and craftsmanship power leading names like Parimal Yatra, Tulasi/Sarathi, Shalimar, Naman Flora, and Naman Chandan.

Trusted By India’s Finest Brands

50 Years of Scented Legacy

Since 1974, Sagar Incense has been a trusted name in homes, temples, and meditation spaces. We don’t just sell incense — we preserve a spiritual practice. Each stick is rolled with intention, tradition, and care — and when you light it, you become part of our story.

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Aurelia Tan

Fashion Stylist

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Nayla Aven

Makeup Artist

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50 Years of Scented Legacy

Since 1974, Sagar Incense has been a trusted name in homes, temples, and meditation spaces. We don’t just sell incense — we preserve a spiritual practice. Each stick is rolled with intention, tradition, and care — and when you light it, you become part of our story.

Testimonials